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This is where confidence comes to life. Every brand story you see here was crafted in collaboration, blending strategy, styling, and creative direction to reflect the boldest, most magnetic version of each woman.

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Brand: Ange Simson

Social Media and Business Coach

The Vibe: Bold, editorial, high-fashion / Moody, city vibes.

Strong, storytelling images.

Vogue and editorial-inspired.

Capturing the city vibes of Toronto as well as the rich, luxe influence of beautiful interiors.

A mix of indoor and outdoor images showcasing Ange and her strong, bold brand.

Unique angles with minimal props.

Mix of moody coloured photos & black & white.

The Goal: The goal of this photoshoot is to capture the uniqueness of Ange and her brand, refresh her content and capture images that are scroll-stopping. Showcasing her international reach by shooting in Toronto Canada.

Logistics: Ange wanted to book and have a photoshoot while overseas, but the logistics of planning it held her back. I was able to take her vision and bring it to life without having to do the hard lifting. From concept, to planning and execution - I did it all!

My Role:
✓ Styled and directed shoot
✓ Developed visual identity and shot list
✓ Location scouting + wardrobe strategy
✓ Sourced and booked an overseas photographer

Location: Toronto, Canada.

Ange's Instagram

"It takes the guesswork out of organising it yourself and you can end up with a completely elevated brief, no more cookie-cutter. I really enjoyed that the creative was handled, the locations were organised and she totally got what it was that was the vision. I'm not so good at explaining that stuff, so it was so good to be able to hand that part over. It was great, especially being that you organised it in a different country." - Ange Simson